Call Spectrum: (08) 9336 7989

Contact Us

PO Box 447, Mt Lawley WA 6929 Ph: 08 9336 7989 Mob: 0426 840 001 Email: info@spectrumvideo.com.au

Our Approach

Special offer – Spectrum invites you to take advantage of a free strategy consultation to let you know how video can be used to optimise your website for SEO rankings and searchability.

Digital video has become a primary channel for audiences to consumer content. Viewers want to be inspired and they gravitate towards original video communications and video marketing efforts. Organisations need to have a strategic approach to their web video marketing initiatives.

Spectrum Video uses an approach that consists of three phases:

1.The first phase is to talk to the client to develop a full understanding of their business. This allows us to develop a strategy to ensure that the video content as well as method of supply is suited to meet the ultimate goal(s) of the client. This can range from the development of a corporate video strategy to the creation of  web-based video content and its positioning across a range of video sources to optimise an organisation’s SEO accessibility. Once a strategy is approved by the client the second phase can commence.

2. The second phase consists of the creation of video content in line with the client’s strategy. Prior to the commencement of production the client has final approval over video treatments and/or script. Once production of the content is complete the client also has final approval over the video before placement of the video in its final form.

3. The final video content is created in a form designated by the client (in line with recommendations proposed by Spectrum Video). If the final form is web-hosted video, Spectrum can host the content on its secure channels. Spectrum will also monitor traffic and provide ongoing recommendations to maximise SEO searchability for the client and optimise the effect on its website.

Special offer – Spectrum invite you to take advantage of a free strategy consultation to let you know how video can be used to optimise your website for SEO rankings and searchability.